{"id":24738,"date":"2025-06-08T20:45:42","date_gmt":"2025-06-08T15:15:42","guid":{"rendered":"https:\/\/pages.milaap.org\/?page_id=24738"},"modified":"2025-06-12T17:20:53","modified_gmt":"2025-06-12T11:50:53","slug":"code-of-practice","status":"publish","type":"page","link":"https:\/\/pages.milaap.org\/hi\/code-of-practice\/","title":{"rendered":"\u0905\u092d\u094d\u092f\u093e\u0938 \u0915\u0947 \u0915\u094b\u0921"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"24738\" class=\"elementor elementor-24738\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5735ec5 e-flex e-con-boxed e-con e-parent\" data-id=\"5735ec5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d4216 elementor-widget elementor-widget-html\" data-id=\"b3d4216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n  .ethical-hero {\n    background: linear-gradient(135deg, #691d3f, #7a1f4b);\n    color: white;\n    text-align: center;\n    padding: 80px 20px;\n    font-family: 'Helvetica Neue', sans-serif;\n  }\n\n  .ethical-hero .shield-icon {\n    font-size: 60px;\n    margin-bottom: 20px;\n    color: white;\n    display: inline-block;\n  }\n\n  .ethical-hero h1 {\n    font-size: 42px;\n    font-weight: 700;\n    margin: 0;\n    line-height: 1.2;\n    color: white;\n  }\n\n  .ethical-hero p {\n    margin-top: 20px;\n    font-size: 20px;\n    max-width: 900px;\n    margin-left: auto;\n    margin-right: auto;\n    line-height: 1.6;\n    color: white;\n  }\n@media (max-width: 768px) {\n  .ethical-hero {\n    padding: 30px 1px; \/* reduced horizontal padding from 20px to 16px *\/\n  }\n\n  .ethical-hero h1 {\n    font-size: 32px;\n  }\n\n  .ethical-hero p {\n    font-size: 16px;\n  }\n}\n\n<\/style>\n\n<div class=\"ethical-hero\">\n  <div class=\"shield-icon\">\ud83d\udee1\ufe0f<\/div>\n  <h1>Ethical Giving & Responsible Storytelling<\/h1>\n  <p>\n    With the vision of making online giving the most trusted way of helping someone in need, here's how we ensure that we do it ethically and responsibly.\n  <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e53fae0 e-flex e-con-boxed e-con e-parent\" data-id=\"e53fae0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0882a4b elementor-widget elementor-widget-html\" data-id=\"0882a4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n  .ethical-section {\n    background: #f9fbfd;\n    padding: 80px 20px;\n    text-align: center;\n    font-family: 'Helvetica Neue', sans-serif;\n    color: #333;\n  }\n\n  .ethical-section h2 {\n    font-size: 36px;\n    font-weight: 700;\n    margin-bottom: 20px;\n    color: #111;\n  }\n\n  .ethical-section p.subheading {\n    font-size: 18px;\n    color: #666;\n    max-width: 800px;\n    margin: 0 auto 50px;\n    line-height: 1.6;\n  }\n\n  .ethical-cards {\n    display: flex;\n    flex-wrap: wrap;\n    justify-content: center;\n    gap: 30px;\n  }\n\n  .ethical-card {\n    background: white;\n    border-radius: 12px;\n    box-shadow: 0 6px 20px rgba(0, 0, 0, 0.05);\n    padding: 40px 30px;\n    max-width: 320px;\n    flex: 1 1 280px;\n    text-align: center;\n    transition: transform 0.3s ease;\n  }\n\n  .ethical-card:hover {\n    transform: translateY(-5px);\n  }\n\n  .ethical-card .icon {\n    background: #7a1f4b;\n    border-radius: 50%;\n    width: 64px;\n    height: 64px;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    margin: 0 auto 20px;\n  }\n\n  .ethical-card .icon svg {\n    width: 32px;\n    height: 32px;\n    fill: white;\n  }\n\n  .ethical-card h3 {\n    font-size: 20px;\n    font-weight: 700;\n    color: #7a1f4b;\n    margin-bottom: 10px;\n  }\n\n  .ethical-card p {\n    font-size: 16px;\n    color: #555;\n    line-height: 1.5;\n  }\n\n  @media (max-width: 768px) {\n     .ethical-section {\n    padding: 30px 0px; \/* reduced horizontal padding from 20px to 16px *\/\n  } \n      \n    .ethical-section h2 {\n      font-size: 28px;\n    }\n\n    .ethical-card {\n      max-width: 100%;\n    }\n  }\n<\/style>\n\n<div class=\"ethical-section\">\n  <h2>Our Commitment to Ethical Fundraising<\/h2>\n  <p class=\"subheading\">\n    In 2014, we witnessed a quiet shift in how people turned to their communities for help. As crowdfunding has grown, so too have the ethical questions around how we tell these stories. As a platform we are committed towards the following\n  <\/p>\n\n  <div class=\"ethical-cards\">\n\n    <!-- Card 1: Dignified Storytelling -->\n    <div class=\"ethical-card\">\n      <div class=\"icon\">\n        <svg viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M12 12c2.7 0 4.8-2.1 4.8-4.8S14.7 2.4 12 2.4 7.2 4.5 7.2 7.2 9.3 12 12 12zm0 2.4c-3.2 0-9.6 1.6-9.6 4.8v2.4h19.2v-2.4c0-3.2-6.4-4.8-9.6-4.8z\"\/>\n        <\/svg>\n      <\/div>\n      <h3>Dignified Storytelling<\/h3>\n      <p>Uphold the dignity of the individuals and families whose stories are shared<\/p>\n    <\/div>\n\n    <!-- Card 2: Voluntary Giving -->\n    <div class=\"ethical-card\">\n      <div class=\"icon\">\n        <svg viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M12.1 21.35l-1.45-1.32C5.4 15.36 2 12.28 2 8.5 2 6.5 3.5 5 5.5 5c1.54 0 3.04.99 3.57 2.36h1.87C13.46 5.99 14.96 5 16.5 5 18.5 5 20 6.5 20 8.5c0 3.78-3.4 6.86-8.65 11.54l-.25.23z\"\/>\n        <\/svg>\n      <\/div>\n      <h3>Voluntary Giving<\/h3>\n      <p>Avoid inducing guilt or shame in donors\u2014the choice to give must always remain voluntary and respected<\/p>\n    <\/div>\n\n    <!-- Card 3: Transparent Communication -->\n    <div class=\"ethical-card\">\n      <div class=\"icon\">\n        <svg viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M20 2H4a2 2 0 0 0-2 2v18l4-4h14a2 2 0 0 0 2-2V4a2 2 0 0 0-2-2zM6 9h12v2H6V9zm0-3h12v2H6V6zm0 6h8v2H6v-2z\"\/>\n        <\/svg>\n      <\/div>\n      <h3>Transparent Communication<\/h3>\n      <p>Ensure donors are provided with clear, complete, and respectful information to make informed decisions<\/p>\n    <\/div>\n\n  <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1472e1f e-flex e-con-boxed e-con e-parent\" data-id=\"1472e1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5463869 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"5463869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- STYLES -->\n<style>\n  .code-practice-wrapper {\n    background: #f9fafb;\n    font-family: 'Helvetica Neue', sans-serif;\n    padding: 60px 20px;\n  }\n\n  .code-practice-heading {\n    text-align: center;\n    margin-bottom: 40px;\n  }\n\n  .code-practice-heading h2 {\n    font-size: 32px;\n    font-weight: 700;\n    color: #1e1e1e;\n    margin-bottom: 10px;\n  }\n\n  .code-practice-heading p {\n    font-size: 16px;\n    color: #555;\n    max-width: 720px;\n    margin: 0 auto;\n    line-height: 1.5;\n  }\n\n  .code-practice-container {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 32px;\n    max-width: 1200px;\n    margin: auto;\n  }\n\n  .toc {\n    flex: 1;\n    min-width: 240px;\n    background: white;\n    border-radius: 8px;\n    padding: 20px;\n    box-shadow: 0 2px 6px rgba(0, 0, 0, 0.04);\n  }\n\n  .toc h3 {\n    font-size: 16px;\n    font-weight: 700;\n    margin-bottom: 16px;\n  }\n\n  .toc ul {\n    list-style: none;\n    padding: 0;\n    margin: 0;\n  }\n\n  .toc li {\n    padding: 10px 14px;\n    border-radius: 6px;\n    margin-bottom: 8px;\n    cursor: pointer;\n    color: #333;\n  }\n\n  .toc li.active {\n    background: #97284f;\n    color: white;\n  }\n\n  .guideline-display {\n    flex: 2;\n    min-width: 300px;\n    background: white;\n    border-radius: 8px;\n    padding: 24px;\n    box-shadow: 0 2px 6px rgba(0, 0, 0, 0.04);\n  }\n\n  .guideline-display h4,\n  .guideline-display h3 {\n    font-size: 20px;\n    color: #7c1f42;\n    font-weight: 700;\n    margin-bottom: 16px;\n  }\n\n  .highlight-box, .practice-box {\n    border-radius: 6px;\n    padding: 16px;\n    margin-bottom: 20px;\n  }\n\n  .highlight-box {\n    background: #fff9db;\n    border: 1px solid #fce8a5;\n  }\n\n  .highlight-box h5 {\n    margin: 0 0 6px;\n    font-size: 14px;\n    font-weight: 600;\n    color: #855f00;\n  }\n\n  .highlight-box p {\n    margin: 0;\n    font-size: 14px;\n    line-height: 1.4;\n  }\n\n  .practice-box {\n    background: #e6f8ed;\n    border-left: 4px solid #4caf50;\n  }\n\n  .practice-box h5 {\n    margin: 0 0 10px;\n    font-size: 14px;\n    font-weight: 600;\n    color: #1a7a3d;\n  }\n\n  .practice-box ul {\n    margin: 0;\n    padding-left: 20px;\n  }\n\n  .practice-box li {\n    font-size: 14px;\n    color: #2c5d3f;\n    margin-bottom: 6px;\n  }\n\n  @media (max-width: 768px) {\n    .code-practice-container {\n      flex-direction: column;\n    }\n  }\n<\/style>\n\n<!-- HTML -->\n<div class=\"code-practice-wrapper\">\n  <div class=\"code-practice-heading\">\n    <h2>Milaap's Code of Practice<\/h2>\n    <p>Our comprehensive guidelines ensuring transparency, safety, and trust for all users<\/p>\n  <\/div>\n  <h3 style=\"font-size: 20px; font-weight: 700; color: #9c3353;\">\n  Our Commitment to Ethical Representation: In Adherence to ASCI Guidelines\n<\/h3>\n\n  <!-- ASCI Section -->\n  <div class=\"code-practice-container\">\n    <div class=\"toc\">\n      <h3>Table of Contents<\/h3>\n      <ul>\n        <li class=\"active\" onclick=\"showGuideline(0)\">Respect for Donor Autonomy<\/li>\n        <li onclick=\"showGuideline(1)\">Respect for Beneficiary Dignity & Privacy<\/li>\n        <li onclick=\"showGuideline(2)\">Transparency in Fund Utilization<\/li>\n        <li onclick=\"showGuideline(3)\">Explicit Consent for Image\/Video Usage<\/li>\n        <li onclick=\"showGuideline(4)\">Use of Graphic Content \u2013 Conditional & Minimal<\/li>\n        <li onclick=\"showGuideline(5)\">Clarity on Platform Fees or Fundraising Costs<\/li>\n        <li onclick=\"showGuideline(6)\">No Commercial Promos Misrepresented as Charity<\/li>\n        <li onclick=\"showGuideline(7)\">Handling Donor Feedback & Complaints<\/li>\n      <\/ul>\n    <\/div>\n    <div class=\"guideline-display\" id=\"guidelineContent\">\n      <!-- dynamic content inserted here by JS -->\n    <\/div>\n  <\/div>\n\n  <!-- NCPCR Section -->\n  <div class=\"guideline-display\" style=\"margin-top: 60px;\">\n    <h3>Our Commitment to Ethical Representation: In Adherence to NCPCR Guidelines<\/h3>\n\n    <div class=\"highlight-box\">\n      <h5>About NCPCR<\/h5>\n      <p>The National Commission for Protection of Child Rights (NCPCR) is a statutory body under the CPCR Act, 2005, mandated to monitor and ensure protection of child rights in India. It also oversees the implementation of POCSO Act, 2012; JJ Act, 2015 and RTE Act, 2009.<\/p>\n    <\/div>\n\n    <div class=\"highlight-box\">\n      <h5>NCPCR Guideline<\/h5>\n      <p>The Commission observes that using pictures or videos showcasing vulnerable children in deplorable conditions for fundraising violates child rights and the Juvenile Justice Act, 2015. It recommends refraining from such practices.<\/p>\n    <\/div>\n\n    <div class=\"practice-box\">\n      <h5>Milaap's Practice<\/h5>\n      <ul>\n        <li><strong>Respectful Visual Representation:<\/strong> Images\/videos of minors always blur eyes and never disclose names. Campaigns undergo strict review.<\/li>\n        <li><strong>Informed Consent and Caregiver Involvement:<\/strong> Consent is recorded in English and native language. Parents are briefed on content usage across platforms.<\/li>\n        <li><strong>Sensitive Storytelling:<\/strong> We avoid portraying children in pitiable conditions or using guilt-inducing narratives. Children never narrate their suffering.<\/li>\n        <li><strong>Platform Moderation and Escalation Protocols:<\/strong> Content is monitored by trained teams to ensure alignment with child rights, and violations are escalated as per protocol.<\/li>\n      <\/ul>\n    <\/div>\n  <\/div>\n<\/div>\n\n<!-- JS -->\n<script>\n  document.addEventListener(\"DOMContentLoaded\", function () {\n    const guidelineData = [\n      {\n        title: \"Respect for Donor Autonomy\",\n        asci: \"An advertisement for a charitable organization or crowdsourcing platform for charity shall not - suggest that anyone who doesn't support the charity fails in their responsibility or is made to feel guilty or ashamed\",\n        practice: [\n          \"We never associate non-donation with guilt or moral failure.\",\n          \"Ads are non-intrusive, include a \\\"Skip Ad\\\" option, and allow smooth transition without messaging that pressures or shames the viewer.\",\n          \"We don't spam our donors with calls and whatsapp messages.\"\n        ]\n      },\n      {\n        title: \"Respect for Beneficiary Dignity & Privacy\",\n        asci: \"An advertisement for a charitable organization or crowdsourcing platform for charity shall not: b)disrespect the dignity of those on whose behalf an appeal is being made by any means, including showing graphic images of victims in distress, particularly children and minors.\",\n        practice: [\n          \"No names or full faces of minors used; children are referred to as 'son\/daughter of...'.\",\n          \"Blurring or soft-masking of children\u2019s faces in videos.\",\n          \"No close-ups of deformities or distressful visuals.\",\n          \"Focus is on urgency and context, not visual distress.\",\n          \"Trigger warnings: 'This video contains sensitive content.'\",\n          \"No visuals of pleading\/folded hands.\"\n        ]\n      },\n      {\n        title: \"Transparency in Fund Utilization\",\n        asci: \"When an appeal is made for a specific case or a specific beneficiary, the ad must explicitly disclose if the funds could potentially be used for other purposes or other beneficiaries. Ads must not mislead consumers about where or to whom their donations are going.\",\n        practice: [\n          \"All fundraisers clearly display the details of each transfer with amount and date of transfer.\",\n          \"All fundraisers driven on ads has a clear stories landing pages that include:\\n- Details on the purpose of funds\\n- Verification done by the team\\n- All supporting documents\",\n          \"In case of unfortunate scenarios such as death or the funds not being needed anymore by the beneficiary,  reallocation is done transparently and with prior donor notification and the consent of the patient\u2019s family.\"\n        ]\n      },\n      {\n        title: \"Explicit Consent for Image\/Video Usage\",\n        asci: \"An advertiser must be able to produce evidence of express consent for use of images of beneficiaries, if asked to do so.\",\n        practice: [\n          \"Every promo video is created only after written consent from the parent\/guardian.\",\n          \"Consent is recorded in both English and the guardian\u2019s native language (e.g., Hindi, Tamil).\",\n          \"Consent form includes: usage scope, promotion and distribution, fees and duration of validity.\"\n        ]\n      },\n      {\n        title: \"Use of Graphic Content \u2013 Conditional & Minimal\",\n        asci: \"In digital advertising, any image shown in the ad that could cause unjustified distress to an ordinary consumer, must be blurred and made visible only for those interested in clicking and knowing more.\",\n        practice: [\n          \"Blurring of wounds\/surgical sites on ads\",\n          \"Click-to-reveal mechanism (graphic image shown only if user chooses to view more)\",\n          \"Trigger warnings precede the content.\",\n          \"Ads are reviewed to strike a balance between impact and ethical sensitivity.\"\n        ]\n      },\n      {\n        title: \"Clarity on Platform Fees or Fundraising Costs\",\n        asci: \"If a crowdsourcing or crowdfunding platform collects a percentage or fee for managing or raising donor funds, it must be made clear what such amounts are in the advertisement itself.\",\n        practice: [\n          \"Zero platform fee for regular fundraisers.\",\n          \"For advertised\/promotional fundraisers, we mention the amount that was spent on platforms like Google\/Facebook to raise the funds on the fundraiser and story pages.\"\n        ]\n      },\n      {\n        title: \"No Commercial Promos Misrepresented as Charity\",\n        asci: \"Where a promotion states or implies that part of the price paid for goods or services will be given to a charity or cause, the advertisement must state the actual amount or percentage of the price that will be paid to the charity or cause, for example, 'Rs. 10 per sale' or '10% of the purchase price.'\",\n        practice: [\n          \"Milaap does not operate on a sales model, nor promote goods in return for donations.\",\n          \"All promotions are for donation-based fundraisers only.\"\n        ]\n      },\n      {\n        title: \"Handling Donor Feedback & Complaints\",\n        asci: \"Donors must have a mechanism to raise grievances or concerns.\",\n        practice: [\n          \"Milaap has a dedicated grievance redressal team.\",\n          \"Ads include CTA options such as \\\"Have a concern with this ad? Click here.\\\"\",\n          \"We provide an option to Report the fundraiser on all fundraiser pages.\",\n          \"Regular donor feedback is reviewed to refine ad guidelines and reduce distress.\"\n        ]\n      }\n    ];\n\n    function showGuideline(index) {\n      document.querySelectorAll('.toc li').forEach(li => li.classList.remove('active'));\n      document.querySelectorAll('.toc li')[index].classList.add('active');\n\n      const g = guidelineData[index];\n      document.getElementById('guidelineContent').innerHTML = `\n        <h4>${g.title}<\/h4>\n        ${g.asci ? `<div class=\"highlight-box\"><h5>ASCI Guidelines<\/h5><p>${g.asci}<\/p><\/div>` : ''}\n        <div class=\"practice-box\">\n          <h5>Milaap's Practice:<\/h5>\n          <ul>\n            ${g.practice.map(p => `<li>${p}<\/li>`).join('')}\n          <\/ul>\n        <\/div>\n      `;\n    }\n\n    showGuideline(0);\n    window.showGuideline = showGuideline;\n  });\n<\/script>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d5acb elementor-hidden-desktop elementor-widget elementor-widget-html\" data-id=\"a2d5acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n  .accordion-wrapper {\n    background: #f9fafb;\n    font-family: 'Helvetica Neue', sans-serif;\n    padding: 40px 16px;\n    max-width: 768px;\n    margin: auto;\n  }\n\n  .accordion-heading {\n    text-align: center;\n    margin-bottom: 24px;\n  }\n\n  .accordion-heading h2 {\n    font-size: 26px;\n    font-weight: 700;\n    color: #1e1e1e;\n    margin-bottom: 10px;\n  }\n\n  .accordion-heading p {\n    font-size: 15px;\n    color: #555;\n    max-width: 720px;\n    margin: 0 auto;\n    line-height: 1.5;\n  }\n\n  .accordion-item {\n    background: #fff;\n    border-radius: 8px;\n    margin-bottom: 12px;\n    box-shadow: 0 2px 6px rgba(0, 0, 0, 0.04);\n    overflow: hidden;\n  }\n\n  .accordion-button {\n    background: #ffffff;\n    width: 100%;\n    text-align: left;\n    padding: 16px 20px;\n    font-size: 15px;\n    font-weight: 600;\n    color: #333;\n    border: none;\n    cursor: pointer;\n    outline: none;\n  }\n\n  .accordion-button.active {\n    background: #9c3353;\n    color: white;\n  }\n\n  .accordion-button:after {\n    content: '\\25BC';\n    float: right;\n    transition: transform 0.3s;\n    font-size: 12px;\n    color: inherit;\n  }\n\n  .accordion-button.active:after {\n    transform: rotate(180deg);\n  }\n\n  .accordion-button:focus-visible {\n    outline: none;\n    box-shadow: 0 0 0 2px #9c3353;\n  }\n\n  .accordion-content {\n    display: none;\n    padding: 16px;\n    background: #fff;\n    border-top: 1px solid #eee;\n  }\n\n  .highlight-box, .practice-box {\n    border-radius: 6px;\n    padding: 16px;\n    margin-bottom: 20px;\n  }\n\n  .highlight-box {\n    background: #fff9db;\n    border: 1px solid #fce8a5;\n  }\n\n  .highlight-box h5 {\n    margin: 0 0 6px;\n    font-size: 14px;\n    font-weight: 600;\n    color: #855f00;\n  }\n\n  .highlight-box p {\n    margin: 0;\n    font-size: 14px;\n    line-height: 1.4;\n  }\n\n  .practice-box {\n    background: #e6f8ed;\n    border-left: 4px solid #4caf50;\n  }\n\n  .practice-box h5 {\n    margin: 0 0 10px;\n    font-size: 14px;\n    font-weight: 600;\n    color: #1a7a3d;\n  }\n\n  .practice-box ul {\n    margin: 0;\n    padding-left: 20px;\n  }\n\n  .practice-box li {\n    font-size: 14px;\n    color: #2c5d3f;\n    margin-bottom: 6px;\n    line-height: 1.5;\n  }\n<\/style>\n\n<div class=\"accordion-wrapper\">\n  <div class=\"accordion-heading\">\n    <h2>Milaap's Code of Practice<\/h2>\n    <p>Our comprehensive guidelines ensuring transparency, safety, and trust for all users<\/p>\n  <\/div>\n<H4 style= \"font-size: 20px;\n    font-weight: 600;\n    color: #9c3353;\n    padding-left : 10px;\n    margin-bottom: 20px;\n    \">\n    Our Commitment to Ethical Representation: In Adherence to ASCII Guidelines\n  <\/h4>\n  <!-- START ACCORDIONS -->\n  <div class=\"accordion-item\">\n    <button class=\"accordion-button\">Respect for Donor Autonomy<\/button>\n    <div class=\"accordion-content\">\n      <div class=\"highlight-box\">\n        <h5>ASCI Guidelines<\/h5>\n        <p>An advertisement for a charitable organization or crowdsourcing platform for charity shall not - suggest that anyone who doesn't support the charity fails in their responsibility or is made to feel guilty or ashamed<\/p>\n      <\/div>\n      <div class=\"practice-box\">\n        <h5>Milaap's Practice:<\/h5>\n        <ul>\n          <li>We never associate non-donation with guilt or moral failure.<\/li>\n          <li>Ads are non-intrusive, include a \"Skip Ad\" option, and allow smooth transition without messaging that pressures or shames the viewer.<\/li>\n          <li>We don't spam our donors with calls and whatsapp messages.<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"accordion-item\">\n    <button class=\"accordion-button\">Respect for Beneficiary Dignity & Privacy<\/button>\n    <div class=\"accordion-content\">\n      <div class=\"highlight-box\">\n        <h5>ASCI Guidelines<\/h5>\n        <p>An advertisement for a charitable organization or crowdsourcing platform for charity shall not: b)disrespect the dignity of those on whose behalf an appeal is being made by any means, including showing graphic images of victims in distress, particularly children and minors.<\/p>\n      <\/div>\n      <div class=\"practice-box\">\n        <h5>Milaap's Practice:<\/h5>\n        <ul>\n          <li>No names or full faces of minors used; children are referred to as 'son\/daughter of...'.<\/li>\n          <li>Blurring or soft-masking of children\u2019s faces in videos.<\/li>\n          <li>No close-ups of deformities or distressful visuals.<\/li>\n          <li>Focus is on urgency and context, not visual distress.<\/li>\n          <li>Trigger warnings: 'This video contains sensitive content.'<\/li>\n          <li>No visuals of pleading\/folded hands.<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"accordion-item\">\n    <button class=\"accordion-button\">Transparency in Fund Utilization<\/button>\n    <div class=\"accordion-content\">\n      <div class=\"highlight-box\">\n        <h5>ASCI Guidelines<\/h5>\n        <p>When an appeal is made for a specific case or a specific beneficiary, the ad must explicitly disclose if the funds could potentially be used for other purposes or other beneficiaries. Ads must not mislead consumers about where or to whom their donations are going.<\/p>\n      <\/div>\n      <div class=\"practice-box\">\n        <h5>Milaap's Practice:<\/h5>\n        <ul>\n          <li>All fundraisers clearly display the details of each transfer with amount and date of transfer.<\/li>\n          <li>All fundraisers driven on ads has a clear stories landing pages that include:\n            <ul>\n              <li>Details on the purpose of funds<\/li>\n              <li>Verification done by the team<\/li>\n              <li>All supporting documents<\/li>\n            <\/ul>\n          <\/li>\n          <li>In case of unfortunate scenarios such as death or the funds not being needed anymore by the beneficiary,  reallocation is done transparently and with prior donor notification and the consent of the patient\u2019s family.<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"accordion-item\">\n    <button class=\"accordion-button\">Explicit Consent for Image\/Video Usage<\/button>\n    <div class=\"accordion-content\">\n      <div class=\"highlight-box\">\n        <h5>ASCI Guidelines<\/h5>\n        <p>An advertiser must be able to produce evidence of express consent for use of images of beneficiaries, if asked to do so.<\/p>\n      <\/div>\n      <div class=\"practice-box\">\n        <h5>Milaap's Practice:<\/h5>\n        <ul>\n          <li>Every promo video is created only after written consent from the parent\/guardian.<\/li>\n          <li>Consent is recorded in both English and the guardian\u2019s native language (e.g., Hindi, Tamil).<\/li>\n          <li>Consent form includes: usage scope, promotion and distribution, fees and duration of validity.<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"accordion-item\">\n    <button class=\"accordion-button\">Use of Graphic Content \u2013 Conditional & Minimal<\/button>\n    <div class=\"accordion-content\">\n      <div class=\"highlight-box\">\n        <h5>ASCI Guidelines<\/h5>\n        <p>In digital advertising, any image shown in the ad that could cause unjustified distress to an ordinary consumer, must be blurred and made visible only for those interested in clicking and knowing more.<\/p>\n      <\/div>\n      <div class=\"practice-box\">\n        <h5>Milaap's Practice:<\/h5>\n        <ul>\n          <li>Blurring of wounds\/surgical sites on ads<\/li>\n          <li>Click-to-reveal mechanism (graphic image shown only if user chooses to view more)<\/li>\n          <li>Trigger warnings precede the content.<\/li>\n          <li>Ads are reviewed to strike a balance between impact and ethical sensitivity.<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"accordion-item\">\n    <button class=\"accordion-button\">Clarity on Platform Fees or Fundraising Costs<\/button>\n    <div class=\"accordion-content\">\n      <div class=\"highlight-box\">\n        <h5>ASCI Guidelines<\/h5>\n        <p>If a crowdsourcing or <a href=\"https:\/\/pages.milaap.org\/hi\/2024\/07\/13\/milaap-for-ngos-how-non-profit-organizations-can-leverage-crowdfunding-for-impact\/\">crowdfunding platform<\/a> collects a percentage or fee for managing or raising donor funds, it must be made clear what such amounts are in the advertisement itself.<\/p>\n      <\/div>\n      <div class=\"practice-box\">\n        <h5>Milaap's Practice:<\/h5>\n        <ul>\n          <li>Zero platform fee for regular fundraisers.<\/li>\n          <li>For advertised\/promotional fundraisers, we mention the amount that was spent on platforms like Google\/Facebook to raise the funds on the fundraiser and story pages.<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"accordion-item\">\n    <button class=\"accordion-button\">No Commercial Promos Misrepresented as Charity<\/button>\n    <div class=\"accordion-content\">\n      <div class=\"highlight-box\">\n        <h5>ASCI Guidelines<\/h5>\n        <p>Where a promotion states or implies that part of the price paid for goods or services will be given to a charity or cause, the advertisement must state the actual amount or percentage of the price that will be paid to the charity or cause, for example, 'Rs. 10 per sale' or '10% of the purchase price.'<\/p>\n      <\/div>\n      <div class=\"practice-box\">\n        <h5>Milaap's Practice:<\/h5>\n        <ul>\n          <li>Milaap does not operate on a sales model, nor promote goods in return for donations.<\/li>\n          <li>All promotions are for donation-based fundraisers only.<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"accordion-item\">\n    <button class=\"accordion-button\">Handling Donor Feedback & Complaints<\/button>\n    <div class=\"accordion-content\">\n      <div class=\"highlight-box\">\n        <h5>ASCI Guidelines<\/h5>\n        <p>Donors must have a mechanism to raise grievances or concerns.<\/p>\n      <\/div>\n      <div class=\"practice-box\">\n        <h5>Milaap's Practice:<\/h5>\n        <ul>\n          <li>Milaap has a dedicated grievance redressal team.<\/li>\n          <li>Ads include CTA options such as \"Have a concern with this ad? Click here.\"<\/li>\n          <li>We provide an option to Report the fundraiser on all fundraiser pages.<\/li>\n          <li>Regular donor feedback is reviewed to refine ad guidelines and reduce distress.<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n  <!-- END ACCORDIONS -->\n<\/div>\n\n<script>\n  document.addEventListener(\"DOMContentLoaded\", function () {\n    const buttons = document.querySelectorAll(\".accordion-button\");\n    buttons.forEach(btn => {\n      btn.addEventListener(\"click\", function () {\n        const content = this.nextElementSibling;\n        const isActive = this.classList.contains(\"active\");\n        document.querySelectorAll(\".accordion-button\").forEach(b => b.classList.remove(\"active\"));\n        document.querySelectorAll(\".accordion-content\").forEach(c => c.style.display = \"none\");\n        if (!isActive) {\n          this.classList.add(\"active\");\n          content.style.display = \"block\";\n        }\n      });\n    });\n  });\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddd0ea5 e-flex e-con-boxed e-con e-parent\" data-id=\"ddd0ea5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-beb74e9 elementor-hidden-desktop elementor-widget elementor-widget-html\" data-id=\"beb74e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n  .ncpcr-wrapper {\n    background: #f9fafb;\n    font-family: 'Helvetica Neue', sans-serif;\n    padding: 32px 16px;\n    max-width: 600px;\n    margin: auto;\n  }\n\n  .ncpcr-heading {\n    font-size: 20px;\n    font-weight: 800;\n    color: #9c3353;\n    margin-left 24px;\n  }\n\n  .ncpcr-box {\n    background: #fff9db;\n    border: 1px solid #fce8a5;\n    border-radius: 6px;\n    padding: 16px;\n    margin-bottom: 16px;\n  }\n\n  .ncpcr-box h5 {\n    margin: 0 0 6px;\n    font-size: 14px;\n    font-weight: 600;\n    color: #855f00;\n    padding-left: 2px;\n  }\n\n  .ncpcr-box p {\n    margin: 0;\n    font-size: 14px;\n    line-height: 1.5;\n    color: #333;\n    padding-left: 2px;\n    padding-right: 0px;\n  }\n\n  .green-box {\n    background: #e6f8ed;\n    border-left: 4px solid #4caf50;\n    border-radius: 6px;\n    padding: 16px;\n    margin-top: 24px;\n    padding-left: 2px;\n    padding-right: 0px;\n  }\n\n  .green-box h5 {\n    font-size: 14px;\n    font-weight: 700;\n    color: #1a7a3d;\n    margin-bottom: 12px;\n  }\n\n  .green-box ul {\n    list-style: disc;\n    padding-left: 20px;\n    margin: 0;\n  }\n\n  .green-box li {\n    margin-bottom: 12px;\n    font-size: 14px;\n    color: #2c5d3f;\n  }\n\n  .green-box li strong {\n    font-weight: 600;\n    color: #1a7a3d;\n  }\n<\/style>\n\n<div class=\"ncpcr-wrapper\">\n  <div class=\"ncpcr-heading\">\n    Our Commitment to Ethical Representation: In Adherence to NCPCR Guidelines\n  <\/div>\n\n  <div class=\"ncpcr-box\">\n    <h5>About NCPCR<\/h5>\n    <p>The National Commission for Protection of Child Rights (NCPCR) is a statutory body under the CPCR Act, 2005, mandated to monitor and ensure protection of child rights in India. It also oversees the implementation of POCSO Act, 2012; JJ Act, 2015 and RTE Act, 2009.<\/p>\n  <\/div>\n\n  <div class=\"ncpcr-box\">\n    <h5>NCPCR Guideline<\/h5>\n    <p>The Commission observes that using pictures or videos showcasing vulnerable children in deplorable conditions for fundraising violates child rights and the Juvenile Justice Act, 2015. It recommends refraining from such practices.<\/p>\n  <\/div>\n\n  <div class=\"green-box\">\n    <h5>Key Principles We Follow<\/h5>\n    <ul>\n      <li><strong>Respectful Visual Representation:<\/strong> Images\/videos of minors always blur eyes and never disclose names. Campaigns undergo strict review.<\/li>\n      <li><strong>Informed Consent and Caregiver Involvement:<\/strong> Consent is recorded in English and native language. Parents are briefed on content usage across platforms.<\/li>\n      <li><strong>Sensitive Storytelling:<\/strong> We avoid portraying children in pitiable conditions or using guilt-inducing narratives. Children never narrate their suffering.<\/li>\n      <li><strong>Platform Moderation and Escalation Protocols:<\/strong> Content is monitored by trained teams to ensure alignment with child rights, and violations are escalated as per protocol.<\/li>\n    <\/ul>\n  <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f63385 e-flex e-con-boxed e-con e-parent\" data-id=\"6f63385\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d26e25f elementor-widget elementor-widget-html\" data-id=\"d26e25f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n  .ad-compliance-section {\n    background: #f9fbfd;\n    padding: 32px 16px;\n    font-family: 'Helvetica Neue', sans-serif;\n    text-align: center;\n  }\n\n  .ad-compliance-section h2 {\n    font-size: 26px;\n    font-weight: 700;\n    color: #111;\n    margin-bottom: 12px;\n  }\n\n  .ad-compliance-section p {\n    font-size: 15px;\n    color: #555;\n    line-height: 1.5;\n    max-width: 700px;\n    margin: 0 auto 32px;\n    padding: 0 12px;\n  }\n\n  .ad-card-wrapper {\n    display: flex;\n    flex-direction: column;\n    gap: 20px;\n    align-items: center;\n  }\n\n  .ad-card {\n    background: #fff;\n    border-radius: 12px;\n    padding: 28px 20px;\n    max-width: 500px;\n    width: 100%;\n    box-shadow: 0 8px 20px rgba(0, 0, 0, 0.08); \/* enhanced shadow *\/\n    text-align: center;\n    transition: box-shadow 0.3s ease, transform 0.3s ease;\n  }\n\n  .ad-card:hover {\n    transform: translateY(-4px);\n    box-shadow: 0 14px 28px rgba(0, 0, 0, 0.12);\n  }\n\n  .ad-card .icon {\n    width: 48px;\n    height: 48px;\n    margin: 0 auto 16px;\n    border-radius: 50%;\n    background: #97284f;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n  }\n\n  .ad-card .icon svg {\n    width: 24px;\n    height: 24px;\n    stroke: #fff;\n    stroke-width: 2;\n    fill: none;\n  }\n\n  .ad-card h4 {\n    font-size: 16px;\n    font-weight: 600;\n    color: #97284f;\n    margin-bottom: 12px;\n  }\n\n  .ad-card p {\n    font-size: 14px;\n    color: #333;\n    line-height: 1.5;\n    margin: 0;\n  }\n\n  @media (min-width: 768px) {\n    .ad-card-wrapper {\n      flex-direction: row;\n      justify-content: center;\n    }\n\n    .ad-card {\n      max-width: 400px;\n    }\n  }\n<\/style>\n\n<div class=\"ad-compliance-section\">\n  <h2>Advertising Standards & Regulatory Compliance<\/h2>\n  <p>\n    At Milaap, we ensure our advertising practices align with nationally recognized ethical guidelines.\n    One such standard is set by the Advertising Standards Council of India (ASCI), which governs fairness and decency in advertising.\n  <\/p>\n\n  <div class=\"ad-card-wrapper\">\n    <div class=\"ad-card\">\n      <div class=\"icon\">\n        <svg viewBox=\"0 0 24 24\"><path d=\"M5 13l4 4L19 7\"\/><\/svg>\n      <\/div>\n      <h4>Why It Matters<\/h4>\n      <p>\n        Milaap adheres to ASCI\u2019s code to protect donor trust and prevent exploitation through advertising.\n        This includes avoiding misleading or emotionally manipulative content and maintaining clarity, dignity,\n        and truthfulness in all promotional messaging.\n      <\/p>\n    <\/div>\n\n    <div class=\"ad-card\">\n      <div class=\"icon\">\n        <svg viewBox=\"0 0 24 24\"><path d=\"M12 3l7 4v5c0 4.97-3.55 9.16-7 10-3.45-.84-7-5.03-7-10V7l7-4z\"\/><\/svg>\n      <\/div>\n      <h4>Our Commitment<\/h4>\n      <p>\n        We actively review promotional campaigns to ensure they meet ASCI standards, especially in sensitive medical fundraisers.\n        This helps us uphold public trust while promoting only verified, compassionate storytelling.\n      <\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fe7282 e-flex e-con-boxed e-con e-parent\" data-id=\"0fe7282\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46263b3 elementor-widget elementor-widget-html\" data-id=\"46263b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n  .asci-guidelines-section {\n    background: #ffffff;\n    font-family: 'Helvetica Neue', sans-serif;\n    padding: 32px 12px;\n    text-align: center;\n  }\n\n  .asci-guidelines-section h2 {\n    font-size: 26px;\n    font-weight: 700;\n    color: #111;\n    margin-bottom: 12px;\n  }\n\n  .asci-guidelines-section p {\n    font-size: 15px;\n    color: #555;\n    max-width: 700px;\n    margin: 0 auto 24px;\n    line-height: 1.5;\n    padding: 0 10px;\n  }\n\n  .guideline-buttons {\n    display: flex;\n    flex-wrap: wrap;\n    justify-content: center;\n    gap: 12px;\n  }\n\n  .guideline-buttons .button {\n    display: inline-flex;\n    align-items: center;\n    gap: 10px;\n    background: #97284f;\n    color: #fff;\n    font-weight: 600;\n    font-size: 14px;\n    text-decoration: none;\n    border-radius: 8px;\n    padding: 12px 16px;\n    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);\n    transition: background 0.3s ease;\n    justify-content: center;\n    width: auto;\n    max-width: 300px;\n  }\n\n  .guideline-buttons .button:hover {\n    background: #821c41;\n  }\n\n  .guideline-buttons .button svg {\n    width: 18px;\n    height: 18px;\n    stroke: white;\n    stroke-width: 2;\n    fill: none;\n  }\n\n  @media (max-width: 768px) {\n    .guideline-buttons {\n      flex-direction: column;\n      align-items: center;\n    }\n\n    .guideline-buttons .button {\n      width: 100%;\n      max-width: none;\n    }\n  }\n<\/style>\n\n<div class=\"asci-guidelines-section\">\n  <h2>Guidelines for Charitable Donations<\/h2>\n  <p>\n    Access comprehensive guidelines that govern advertising for charitable donations, ensuring transparency,\n    ethical practices, and donor protection.\n  <\/p>\n\n  <div class=\"guideline-buttons\">\n    <a class=\"button\" href=\"https:\/\/www.ascionline.in\/wp-content\/uploads\/2023\/07\/Guidelines-for-Advertisements-for-Charitable-Causes.pdf\" target=\"_blank\">\n      <svg viewBox=\"0 0 24 24\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><\/svg>\n      VIEW ASCI GUIDELINES DOCUMENT\n      <svg viewBox=\"0 0 24 24\"><path d=\"M14 3h7v7m-1.5-5.5L10 17\"\/><\/svg>\n    <\/a>\n\n    <a class=\"button\" href=\"https:\/\/ncpcr.gov.in\/uploads\/167041329563907bef1b7a4_ngo.pdf\" target=\"_blank\">\n      <svg viewBox=\"0 0 24 24\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><\/svg>\n      VIEW NCPCR GUIDELINES DOCUMENT\n      <svg viewBox=\"0 0 24 24\"><path d=\"M14 3h7v7m-1.5-5.5L10 17\"\/><\/svg>\n    <\/a>\n  <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\ud83d\udee1\ufe0f \u0928\u0948\u0924\u093f\u0915 \u0926\u093e\u0928 \u0914\u0930 \u091c\u093c\u093f\u092e\u094d\u092e\u0947\u0926\u093e\u0930\u0940 \u0938\u0947 \u0915\u0939\u093e\u0928\u0940 \u0938\u0941\u0928\u093e\u0928\u093e\u0964 \u0911\u0928\u0932\u093e\u0907\u0928 \u0926\u093e\u0928 \u0915\u094b \u0915\u093f\u0938\u0940 \u091c\u093c\u0930\u0942\u0930\u0924\u092e\u0902\u0926 \u0915\u0940 \u092e\u0926\u0926 \u0915\u0930\u0928\u0947 \u0915\u093e \u0938\u092c\u0938\u0947 \u092d\u0930\u094b\u0938\u0947\u092e\u0902\u0926 \u0924\u0930\u0940\u0915\u093e \u092c\u0928\u093e\u0928\u0947 \u0915\u0947 \u0909\u0926\u094d\u0926\u0947\u0936\u094d\u092f \u0938\u0947, \u0939\u092e \u092f\u0939 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f \u0939\u092e \u0907\u0938\u0947 \u0928\u0948\u0924\u093f\u0915 \u0914\u0930 \u091c\u093c\u093f\u092e\u094d\u092e\u0947\u0926\u093e\u0930\u0940 \u0938\u0947 \u0915\u0930\u0947\u0902\u0964 \u0928\u0948\u0924\u093f\u0915 \u0927\u0928 \u0909\u0917\u093e\u0939\u0928\u0947 \u0915\u0947 \u092a\u094d\u0930\u0924\u093f \u0939\u092e\u093e\u0930\u0940 \u092a\u094d\u0930\u0924\u093f\u092c\u0926\u094d\u0927\u0924\u093e\u0964 2014 \u092e\u0947\u0902, \u0939\u092e\u0928\u0947 \u0926\u0947\u0916\u093e \u0915\u093f \u0932\u094b\u0917 \u092e\u0926\u0926 \u0915\u0947 \u0932\u093f\u090f \u0905\u092a\u0928\u0947 \u0938\u092e\u0941\u0926\u093e\u092f\u094b\u0902 \u0915\u0940 \u0913\u0930 \u0915\u0948\u0938\u0947 \u092e\u0941\u0921\u093c\u0924\u0947 \u0939\u0948\u0902\u0964 \u091c\u0948\u0938\u0947-\u091c\u0948\u0938\u0947\u2026 <a title=\"\u0905\u092d\u094d\u092f\u093e\u0938 \u0915\u0947 \u0915\u094b\u0921\" class=\"read-more\" href=\"https:\/\/pages.milaap.org\/hi\/code-of-practice\/\" aria-label=\"\u0906\u091a\u093e\u0930 \u0938\u0902\u0939\u093f\u0924\u093e \u0915\u0947 \u092c\u093e\u0930\u0947 \u092e\u0947\u0902 \u0905\u0927\u093f\u0915 \u092a\u0922\u093c\u0947\u0902\">\u0914\u0930 \u092a\u0922\u093c\u0947\u0902<\/a><\/p>","protected":false},"author":212966055,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-24738","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Code of practice - Free Crowdfunding for India | #1 Fundraising website in India | Milaap<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pages.milaap.org\/hi\/code-of-practice\/\" \/>\n<meta property=\"og:locale\" content=\"hi_IN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Code of practice - Free Crowdfunding for India | #1 Fundraising website in India | Milaap\" \/>\n<meta property=\"og:description\" content=\"\ud83d\udee1\ufe0f Ethical Giving &#038; Responsible Storytelling With the vision of making online giving the most trusted way of helping someone in need, here&#8217;s how we ensure that we do it ethically and responsibly. Our Commitment to Ethical Fundraising In 2014, we witnessed a quiet shift in how people turned to their communities for help. As ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pages.milaap.org\/hi\/code-of-practice\/\" \/>\n<meta property=\"og:site_name\" content=\"Free Crowdfunding for India | #1 Fundraising website in India | Milaap\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/milaap\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-12T11:50:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0905\u0928\u0941\u092e\u093e\u0928\u093f\u0924 \u092a\u0922\u093c\u0928\u0947 \u0915\u093e \u0938\u092e\u092f\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 \u092e\u093f\u0928\u091f\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pages.milaap.org\\\/code-of-practice\\\/\",\"url\":\"https:\\\/\\\/pages.milaap.org\\\/code-of-practice\\\/\",\"name\":\"Code of practice - Free Crowdfunding for India | #1 Fundraising website in India | Milaap\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pages.milaap.org\\\/#website\"},\"datePublished\":\"2025-06-08T15:15:42+00:00\",\"dateModified\":\"2025-06-12T11:50:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pages.milaap.org\\\/code-of-practice\\\/#breadcrumb\"},\"inLanguage\":\"hi-IN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pages.milaap.org\\\/code-of-practice\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pages.milaap.org\\\/code-of-practice\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pages.milaap.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Code of practice\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pages.milaap.org\\\/#website\",\"url\":\"https:\\\/\\\/pages.milaap.org\\\/\",\"name\":\"https:\\\/\\\/pages.milaap.org\\\/\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/pages.milaap.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pages.milaap.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hi-IN\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pages.milaap.org\\\/#organization\",\"name\":\"Milaap\",\"url\":\"https:\\\/\\\/pages.milaap.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hi-IN\",\"@id\":\"https:\\\/\\\/pages.milaap.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/pages.milaap.org\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/cropped-milaap-logo-resized.png?fit=100%2C40&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/pages.milaap.org\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/cropped-milaap-logo-resized.png?fit=100%2C40&ssl=1\",\"width\":100,\"height\":40,\"caption\":\"Milaap\"},\"image\":{\"@id\":\"https:\\\/\\\/pages.milaap.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/milaap\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0906\u091a\u093e\u0930 \u0938\u0902\u0939\u093f\u0924\u093e - \u092d\u093e\u0930\u0924 \u0915\u0947 \u0932\u093f\u090f \u0928\u093f\u0903\u0936\u0941\u0932\u094d\u0915 \u0915\u094d\u0930\u093e\u0909\u0921\u092b\u0902\u0921\u093f\u0902\u0917 | \u092d\u093e\u0930\u0924 \u092e\u0947\u0902 #1 \u0927\u0928 \u0909\u0917\u093e\u0939\u0928\u0947 \u0935\u093e\u0932\u0940 \u0935\u0947\u092c\u0938\u093e\u0907\u091f | \u092e\u093f\u0932\u093e\u092a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pages.milaap.org\/hi\/code-of-practice\/","og_locale":"hi_IN","og_type":"article","og_title":"Code of practice - Free Crowdfunding for India | #1 Fundraising website in India | Milaap","og_description":"\ud83d\udee1\ufe0f Ethical Giving &#038; Responsible Storytelling With the vision of making online giving the most trusted way of helping someone in need, here&#8217;s how we ensure that we do it ethically and responsibly. Our Commitment to Ethical Fundraising In 2014, we witnessed a quiet shift in how people turned to their communities for help. As ... Read more","og_url":"https:\/\/pages.milaap.org\/hi\/code-of-practice\/","og_site_name":"Free Crowdfunding for India | #1 Fundraising website in India | Milaap","article_publisher":"https:\/\/www.facebook.com\/milaap","article_modified_time":"2025-06-12T11:50:53+00:00","twitter_card":"summary_large_image","twitter_misc":{"\u0905\u0928\u0941\u092e\u093e\u0928\u093f\u0924 \u092a\u0922\u093c\u0928\u0947 \u0915\u093e \u0938\u092e\u092f":"7 \u092e\u093f\u0928\u091f"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pages.milaap.org\/code-of-practice\/","url":"https:\/\/pages.milaap.org\/code-of-practice\/","name":"\u0906\u091a\u093e\u0930 \u0938\u0902\u0939\u093f\u0924\u093e - \u092d\u093e\u0930\u0924 \u0915\u0947 \u0932\u093f\u090f \u0928\u093f\u0903\u0936\u0941\u0932\u094d\u0915 \u0915\u094d\u0930\u093e\u0909\u0921\u092b\u0902\u0921\u093f\u0902\u0917 | \u092d\u093e\u0930\u0924 \u092e\u0947\u0902 #1 \u0927\u0928 \u0909\u0917\u093e\u0939\u0928\u0947 \u0935\u093e\u0932\u0940 \u0935\u0947\u092c\u0938\u093e\u0907\u091f | \u092e\u093f\u0932\u093e\u092a","isPartOf":{"@id":"https:\/\/pages.milaap.org\/#website"},"datePublished":"2025-06-08T15:15:42+00:00","dateModified":"2025-06-12T11:50:53+00:00","breadcrumb":{"@id":"https:\/\/pages.milaap.org\/code-of-practice\/#breadcrumb"},"inLanguage":"hi-IN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pages.milaap.org\/code-of-practice\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/pages.milaap.org\/code-of-practice\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pages.milaap.org\/"},{"@type":"ListItem","position":2,"name":"Code of practice"}]},{"@type":"WebSite","@id":"https:\/\/pages.milaap.org\/#website","url":"https:\/\/pages.milaap.org\/","name":"https:\/\/pages.milaap.org\/","description":"","publisher":{"@id":"https:\/\/pages.milaap.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pages.milaap.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hi-IN"},{"@type":"Organization","@id":"https:\/\/pages.milaap.org\/#organization","name":"Milaap","url":"https:\/\/pages.milaap.org\/","logo":{"@type":"ImageObject","inLanguage":"hi-IN","@id":"https:\/\/pages.milaap.org\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/pages.milaap.org\/wp-content\/uploads\/2021\/10\/cropped-milaap-logo-resized.png?fit=100%2C40&ssl=1","contentUrl":"https:\/\/i0.wp.com\/pages.milaap.org\/wp-content\/uploads\/2021\/10\/cropped-milaap-logo-resized.png?fit=100%2C40&ssl=1","width":100,"height":40,"caption":"Milaap"},"image":{"@id":"https:\/\/pages.milaap.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/milaap"]}]}},"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/PdsIpn-6r0","_links":{"self":[{"href":"https:\/\/pages.milaap.org\/hi\/wp-json\/wp\/v2\/pages\/24738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pages.milaap.org\/hi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pages.milaap.org\/hi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pages.milaap.org\/hi\/wp-json\/wp\/v2\/users\/212966055"}],"replies":[{"embeddable":true,"href":"https:\/\/pages.milaap.org\/hi\/wp-json\/wp\/v2\/comments?post=24738"}],"version-history":[{"count":22,"href":"https:\/\/pages.milaap.org\/hi\/wp-json\/wp\/v2\/pages\/24738\/revisions"}],"predecessor-version":[{"id":24768,"href":"https:\/\/pages.milaap.org\/hi\/wp-json\/wp\/v2\/pages\/24738\/revisions\/24768"}],"wp:attachment":[{"href":"https:\/\/pages.milaap.org\/hi\/wp-json\/wp\/v2\/media?parent=24738"}],"curies":[{"name":"\u0921\u092c\u094d\u0932\u094d\u092f\u0942\u092a\u0940","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}